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I'm Pau, a copywriter from Barcelona based in Zürich who specializes in the transcreation of ads so elaborate that even AIs can't figure them out.
Rosalía Album Lyrics
From mystical poetry to massive stadium screens. Rosalía’s Lux weaves together 14 different languages inspired by history’s mystics. Our challenge was to ensure the Catalan translation kept its soul when projected live on giant displays.
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Inside the Copydeck.
The hidden work behind advertising transcreation.
Absolut
Accenture
Air Wick
Alice Goddard
Amazon
Amazon Kindle
Amazon Prime Video
ao.com
Ariel
ASUS
Bacardi
Barcelona 92
Basf
Beats Audio
Bet365
Brown-Forman
Calgon
Calvin Klein
Canon
Carhartt
Chivas
Cillit Bang
Cirque du Soleil
Clarks
Clinique
CocaCola
Converse
Cornetto
Corteva
Costa Express
Crayola
CSM Solutions
DHL
Diageo
Dolce & Gabbana
DOVE
Duracell
EIKON
Estee Lauder
Finish
Flora/Tulipán
Foot Locker
G-Star
Gilette
Glover Park
GUCCI
H & M
Heineken
Honeywell
HP
HTC
Intel
iRobot
Jaguar
Just Wacth
Kellogg's
Kleenex
Lacoste
Land Rover
Lego
Levis
Lexus
Louis Vuitton
Lurpak
Magnum
Master Card
Mini
Nike
Nurofen
NVIDIA
P & G
Pepsi
Philosophy
Play Station
Quiksilver
Rapha
Reebok
Regus
Rexona
Rowenta
Ryanair
Shark Ninja
Sharp
Skip
Smile Direct Club
Sony
Spectre
Starbucks
Tefal
ThreeAdNeedle
Tommy Hilfiger
Toyota
Under Armour
Unilever
Vasenol
Veet
VISA
WCRS
West
Western Union
WorldPay
Zoku
Zurich Versicherung
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