Veet Men / Reckitt Benckiser

Making a 6-second spot sound effortless

For Veet Men’s Bare Chested campaign, I directed the Spanish voice-over recording for TV and online video.

The challenge was classic but unforgiving: make very short localized assets sound natural, clear and on-brand within tight 15” and 6” formats. In that space, every hesitation, overemphasis or unnatural line reading becomes visible. Or worse: audible.

I supervised the session remotely with the Madrid studio, local voice talents, agency team and client, helping shape the Spanish and Catalan performances so the adapted campaign worked not only linguistically, but as finished advertising.

Role: 

• Voice-over direction

• Local market supervision

• TVC/OLV localization support