Born in Barcelona, I studied English linguistics at the Universitat de Barcelona and Online Project Management at the Universitat de Barcelona.

I started as an audiovisual translator, working for the few voice-over studios that existed at that time in Barcelona. I translated hundreds of documentaries, films and TV movies into Catalan and Spanish for TV3, Canal Plus and Antena 3.

I wrote for several culture and music magazines for a while, until I decided to focus all my efforts ad copywriting.

I spent most of my career writing copy and conceptualizing campaigns for big and small agencies in Barcelona. It was in one of those agencies where I met a fabulous Swiss designer, to whom I declared soon after.

In 2014 we moved to Zurich and founded our own agency: Jam'on digital.