Born in Barcelona, I studied English linguistics at the Universitat de Barcelona and online project management at the Universitat de Barcelona Online.

I started as an audiovisual translator, working for the few voice-over studios that existed at that time in Barcelona. I translated hundreds of documentaries, films and TV movies into Catalan and Spanish for TV3, Canal Plus and Antena 3.

For a while, I tried journalism, but soon turned to copywriting and web copy.

I spent most of my career writing copy and creating concepts for big and small agencies in Barcelona and in 2014 I moved to Zurich.

Now I'm a partner at Jam'on digital and I keep working in my two main specialties: ad copy and translation.